Taxi Boards / Field notes

A new medium. Worth understanding.

Clear thinking on autonomous vehicle advertising. Written for the people planning the campaigns—and the people planning the fleets.

A brand’s guide to advertising on autonomous taxis

From the first media brief to creative approval, installation and evidence of delivery. A practical guide to planning a campaign.

How participation works, what a fixed monthly payment means and what to agree before a campaign reaches your vehicle.

Compare location, creative, production and measurement before deciding which physical media format fits the brief.